Privacy Policy
Last Updated: 2026-06-01
Sunrise Dental ("we," "us," or "our") is committed to protecting your privacy and the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website at https://mysunrisedental.com or contact our practice. By using our website, you agree to the practices described in this policy.
Information We Collect
We may collect the following categories of information when you interact with our website or our practice:
- Personal Identification Information: Your name, phone number, email address, mailing address, and date of birth when you voluntarily provide this information through contact forms, appointment request forms, or when you call or visit our office.
- Health and Dental Information: Information about your dental health, insurance coverage, and treatment history that you provide when becoming a patient or requesting care. This information is governed by our Notice of Privacy Practices and applicable HIPAA regulations.
- Usage and Technical Data: Information about how you interact with our website, including your IP address, browser type and version, operating system, referring URLs, pages visited, time and date of visits, and time spent on each page. This data is collected automatically through cookies and analytics technologies.
- Communications Data: Records of any correspondence if you contact us by phone, email, or through our website forms, including the content of your messages and the date and time of contact.
- Insurance Information: Your dental insurance provider, plan details, and member identification numbers if you provide these when scheduling or during treatment.
How We Use Your Information
We use the information we collect for the following purposes:
- To respond to appointment requests, patient inquiries, and general questions about our services.
- To schedule, confirm, and follow up on appointments.
- To provide dental care and coordinate your treatment with other healthcare providers as needed and as authorized.
- To process insurance claims and handle billing and payment matters.
- To send appointment reminders and follow-up communications related to your care.
- To improve our website, services, and patient communications based on usage patterns and feedback.
- To comply with applicable federal and Texas state laws, regulations, and professional licensing requirements.
- To analyze website traffic and user behavior to enhance site performance and user experience.
- To detect and prevent fraudulent or unauthorized activity.
We do not sell, rent, lease, or trade your personal information to third parties for their own marketing or commercial purposes.
HIPAA Notice
As a dental practice operating in the State of Texas, Sunrise Dental is a covered entity subject to the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Health Information Technology for Economic and Clinical Health (HITECH) Act. We take our obligations under these laws very seriously.
Protected Health Information (PHI) includes any information that identifies you and relates to your past, present, or future physical or mental health condition, the provision of healthcare to you, or payment for that healthcare. PHI is handled in strict accordance with our Notice of Privacy Practices, which is provided to all patients upon registration at our office and is available upon request.
Information submitted through our website contact or appointment request forms is not considered PHI under HIPAA until you establish a patient-of-record relationship with our practice. However, we treat all information you share with us with the highest degree of confidentiality and professional care.
We will not use or disclose your protected health information without your written authorization, except as permitted or required by law. Permitted disclosures include, but are not limited to:
- Treatment: sharing your information with other treating providers involved in your care.
- Payment: submitting claims to your dental insurance company for billing purposes.
- Healthcare Operations: quality improvement, training, and administrative functions of our practice.
- Legal Requirements: as required by Texas law, court orders, or federal regulations, including mandatory reporting obligations.
- Public Health: reporting to health authorities as required by applicable law.
You have rights regarding your PHI under HIPAA, including the right to access, amend, and request restrictions on your information. To exercise these rights, please contact our office or refer to our Notice of Privacy Practices.
Cookies & Analytics
Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and measure the effectiveness of our digital presence. Cookies are small text files stored on your device by your browser.
Types of cookies we use:
- Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
- Analytics Cookies: Used to collect aggregate, anonymized data about how visitors use our website via Google Analytics and Google Tag Manager. This helps us understand page performance and improve user experience.
- Preference Cookies: Remember your settings and choices to personalize your browsing experience.
You may control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, refer to your browser's help documentation.
Our website also uses call tracking technology to measure the effectiveness of our digital advertising. If you arrived at this website through a paid advertising campaign, the phone number displayed on the page may be a tracking number used for analytics purposes only. Calls are still routed directly to our office.
Third-Party Services
We engage trusted third-party service providers to help operate our website and support our practice. These providers may have access to certain information only as necessary to perform their services on our behalf. We do not authorize them to use or disclose your information for their own purposes.
Third-party services currently used include:
- Google Tag Manager & Google Analytics (Google LLC): used for website analytics and traffic measurement. Google's privacy policy is available at policies.google.com/privacy.
- Google Maps (Google LLC): embedded maps for our office location. Subject to Google's privacy policy.
- UserWay: provides our ADA accessibility widget, enabling users with disabilities to navigate our site. UserWay's privacy policy is available at userway.org/privacy.
- Adobe Fonts (Typekit) (Adobe Inc.): delivers web fonts for our site's typography.
We encourage you to review the privacy policies of these third-party services for details on their data practices.
Your Rights
Depending on your relationship with our practice and applicable law, you may have the following rights:
- Right to Access: You may request a copy of the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete information.
- Right to Deletion: You may request that we delete personal information we hold, subject to legal and regulatory retention requirements.
- Right to Restrict Processing: You may request that we limit how we use your information in certain circumstances.
- Right to Opt Out of Marketing: You may opt out of receiving non-essential marketing communications from us at any time by contacting our office or following the unsubscribe instructions in any marketing email.
For rights related to your Protected Health Information as a patient of record, please refer to our Notice of Privacy Practices available at our office or by request. To exercise any of the rights listed above, please contact us using the information in the Contact Us section below.
Texas Residents: Texas law provides additional protections for the health and personal information of Texas residents. We comply with all applicable provisions of the Texas Medical Records Privacy Act and the Texas Identity Theft Enforcement and Protection Act.
Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. We do provide dental care to pediatric patients, but all appointment scheduling and personal data submitted through this website must be completed by a parent or legal guardian.
If you believe we have inadvertently collected personal information from a child under 13 through our website without parental consent, please contact us immediately so we can take appropriate action to delete that information.
Changes to This Policy
We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the "Last Updated" date at the top of this page and, where appropriate, notify you by email or by a prominent notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your information.
Your continued use of our website following the posting of changes to this policy constitutes your acceptance of those changes.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Sunrise Dental811 S Central Expy
Richardson, TX 75080
Phone: (972) 449-7437
Website: https://mysunrisedental.com
We will make every effort to respond to your inquiry promptly and in accordance with applicable law.